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Contact Ashlea Components

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  • Managing Director

    T: +44 (0)1793 786029
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    Steve Higgs

    Managing Director

    Steve joined the company in 2000 in a Sales Support role and quickly moved into an Account Management role looking after OEM and CEM customers in the midlands and north. Following a management buy-out in 2004, Steve became the sole owner and Director of Ashlea Components in 2009.

    Today Steve still looks after a small number of customers and is also responsible for stock acquisition and sales.

  • Account Managers

    T: +44 (0)1793 786030
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    Troy Redman

    Sales Office Manager

    Troy began working at Ashlea Components in 2007 initially as an Account Manager before moving in to the role of Sales Office Manager in 2015. Although the change in roles has given him a range of different aspects to concentrate on he still remains a dedicated Account Manager to the customers he has gained over the years.

    He has a strong focus on expanding the product portfolio offered by Ashlea Components and is always looking for new distribution agreements to compliment the other manufacturers already on offer.

    Outside of work if he is not doing DIY or acting as a chauffeur to his 3 children, he will be found watching or playing football.

  • T: +44 (0)1793 786027
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    Emma Packford-Garrett

    Account Manager

    Emma has been at Ashlea Components since 2005. After spending 6 months in Sales Support she moved into the role of an Account Manager. She is driven and a perfectionist by nature and having been in the component industry for so many years has a wealth of experience to offer her ever growing customer base.

    Outside of work you will find Emma assisting on the family farm. They are regularly competing with their herd of rare breed pigs round the county shows and rarely comes home without another championship to their name. Alongside the farm Emma is also an accomplished horse woman looking after both race horses and eventers whilst producing her own youngstock.

  • T: +44 (0)1793 783784

    James Beynon

    Account Manager

    James joined Ashlea components as an Account Manager in January 2018 having spent 14 years working within the Recruitment Industry. He brings with him an abundance of customer engagement experience having worked with a number of high profile clients in a range of fields.

    Outside of work James enjoys both playing and watching football and golf. He is a father of three and enjoys spending time with his family. Also an animal lover James currently has 3 dogs and 3 cats. He is currently training for his first 5K run and hopes to complete his first half marathon later this year.

  • Supporting the Sales Team

    T: +44 (0)1793 786021
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    Alice Reynolds

    Sales Support

    Alice joined Ashlea in 2012 initially part time as an Accounts Assistant before moving into a full time role combining her Accounts role and Sales Support in 2016.

    She has a daughter and is expecting her second child in November. Any spare time she has Alice enjoys shopping, eating, sleeping and spending time with her family.

  • T: 01793 786026
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    Julie Caulkett

    Sales Support

    Julie has worked at Ashlea since 2013, starting as Sales and Business Development Assistant, before moving into her current role as Sales Support, which encompasses processing of all sales and associated purchasing, alongside managing additional ecommerce streams (Ashlea eBay shop) and marketing on various social media platforms for the company.

    Outside of work Julie enjoys travelling extensively, having recently visited South Korea; Japan to take in the F1 grand prix and numerous visits to the USA. Closer to home Julie enjoys visiting food and beer festivals, having currently brewed several successful craft beers at home. With a keen interest in fine art, Julie is also an avid photographer and painter, especially of landscapes and horses. As a keen baker, Julie also supplies the office with regular batches of shortbread!

  • Accounts Department

    T: +44 (0)1793 786023

    Susan Moore


    Susan began working at Ashlea Components in 2008 initially as the Purchase and Sales Ledger Clerk before moving into the role of Finance Manager in 2014. Since being with the company Susan has qualified as an MAAT passing all her AAT exams on the first attempt.

    Su recently got married and they are regularly off to various destinations round the world to experience different cultures spending 2 weeks in Thailand for their honeymoon. She has 3 children who are gradually flying the nest and enjoys an active social life.

  • Inspection / Warehouse

    T: +44 (0)1793 783784

    Callum Gordon

    Warehouse Supervisor

    Callum started at Ashlea Components in 2010. Initially starting as an Apprentice in the warehouse before progressing and taking on the role of Warehouse Supervisor in 2015.

    Outside of work Callum enjoys playing snooker and watching Formula one. He also likes to travel and has recently driven across France with his girlfriend Marta and some friends to explore the French Riveria.